Longbow is a consulting firm, business development, branding and integrated marketing.
Longbow is a marketing and advertising consulting firm, providing all the services on an advertising and public relations agency.
We provide:
• Identity and Branding
• Strategic Marketing
• Internet Design and Development
• Content Marketing, Writing and Editing
• Trade Show Design and Campaign Management
In the past two years, we've earned 17 Addy awards, including best of category Digital for eCommerce, corporate sites and responsive design. Eric Needle is incoming President for the American Advertising Federation, Space Coast Chapter—and is connected to many of Brevard County's advertisers and vendors, making sure you get everything you need to promote your business.
Keywords: marketing, strategy, business development, internet development, branding
Interview Q&A
How long have you been in business?
Longbow was born in 2004 to show our expertise in strategic, big picture marketing. The company was previously named EricArt, focused on graphic design and web development, it was founded in 1998. Over the years we grew from producing design for print, internet, presentation and trade shows to broader expertise using all these disciplines to promote your business. When we deploy the same message over all these forms of media, it's called integrated marketing, our forte.
What is your primary product or service?
Integrated Marketing and Creative Services
How did you first become interested in your line of business? (if owner) - What is your background? (If owner or store manager)
I graduated University of Central Florida with a BFA in Fine Art. My dad was a national sales executive—I've always been commercially minded and understand that meeting the client's needs and exceeding expectations are why I am in business.
How do you differentiate yourself from other businesses in your category and area?
I've literally held every position in an advertising and public relations firm. My deep experience paired with creative vision arms me with the knowledge of everything advertising, marketing and creative services can do for your business. Experience.
How many locations do you have and do you have plans to expand?
I have a design studio and partner with a wide network of talented people. We do not have a retail location. Our overhead is small allowing us to be very agile and serve your needs. Often we work onsite on a per project basis. From all over the state of Florida to Washington DC, we work where you need us and often that requires us to be onsite.
Provide detailed directions to your location
Visit us online at longbow.net
What type of payments do you accept?
Paypal and corporate check
Which areas do you service?
We serve clients wherever they may be, and this has included Costa Rica, Norway, United Kingdom, Oakland California, Madison Avenue in New York, Alexandia and Weston Virgina, Jacksonville, Orlando, Melbourne and other locations in Florida. We are based in Melbourne, Florida.
Who owns your company or runs daily operations?
Eric Needle is the Principal. We run as a consultancy.
What are your hours of operation?
We are available as you need us.
What is the best compliment anyone can give you?
Referrals drive our business and I have a very long view when it comes to our relationships.
What is your favorite quote or Bible verse?
Micah 6:8
He has shown you, O mortal, what is good. And what does the LORD require of you? To act justly and to love mercy and to walk humbly with your God.